Responsible for leading the Creative Department to support HKTDC's activities as an internal design house: Taking responsibilty for teams in Exhibition Design, Graphics Design, Fashion & Lifestyle and Operation.

Events & Happening Category
Silver A Design Awards 2016 for Salon de TE
Golden A Design Awards2013 for Style HK Beijing

About HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.

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Centrestage 2018 Event Organisers Space by Hong Kong Trade Development Council Centrestage being one of Asia’s premium fashion events was held at the Hong Kong Convention and Exhibition Centre for 4 days. Over 220 fashion brands occupied a 7000 square meter area. The event organiser gave 3 communal areas at the event to elevate the show’s ambience. To reflect the design concept, Tomorrow Lab a series of futuristic industrial laboratory themes were created to evoke the visitors’ imagination. Various installations were developed, starting at the venue’s entry concourse area then leading into the exhibition hall’s central display and catwalk arena.

Capsules of Wonder Introductory Passageway by Hong Kong Trade Development Council Located separately in a specialized hall at the Hong Kong Watch and Clock Fair, the Salon de TE was created as a marketing component accessible to both public and media. It would contain 4 zones showcasing over 140 international watch brands. To differentiate the Salon de TE apart, the event organizer requested an 1800 square meter introductory passageway design. From this, an interactive experience to engage the visitors was created under the concept Capsules of Wonder. Besides this challenge, only 3 days were allowed for the onsite production.

Art Of Living Installations by Hong Kong Trade Development Council The organiser for the Hong Kong Houseware Fair had 2 objectives. Firstly, to elevate the show’s image, secondly was provide a physical trend forecast display area. From this, a welcome/signage installation was created at the venue’s main foyer and exhibition hall entry inspired by the trend research. Selective colours and forms were used to create abstract interior settings. For the physical trend forecast display 4 categories of future trends provided by the houseware industry were curated in a similar visual merchandising technique to narrate the stories of the displays to the visitors.

Fashion Launderette Installation Space by Hong Kong Trade Development Council An image uplift for the 2019 Hong Kong Fashion Week was required by the event organiser to stimulate the visitors’ attention and to subconsciously show the latest seasonal trend colours. From this a fun thematic approach was developed, inspired by 1980’s laundromat interiors genre under the name Fashion Launderette. The theme would start with a welcome installation, then an entrance treatment for the main hall. Followed by a multi-functional space for seminars and cocktail receptions etc. located inside the hall for fashion shows.

Modern Odyssey Installation Spaces by Hong Kong Trade Development Council With only 3 days for the onsite setup, the design challenging was to create an dominant theme to connect and uplift the overall image of the 2019 Hong Kong International Jewellery Show. As such the design concept Modern Odyssey was developed. This concept was based on research from different cultures and civilisations influencing jewellery design in the past. Ancient Greek mythology seemed most ideal, as it provided many symbolisms from various deities that were used to decorate the various specialised locations within this show.

Jason CS Cheung

HKTDC 38/F Office Tower, Convention Plaza, 1 Harbour Road

Wan Chai

P: (+852) 2584 4057

F: (+852) 3521 3221

Jason CS Cheung is AIBA member since 2016, with 34550 AIBA rating.